ssMaritime.net

MV Doulos

“A Ship Like no Other”

By Reuben Goossens

 

An American 1914 built ship that sailed 95 Years into History

 

SS Medina (1914-1948) was sold and renamed: SS Roma (1948-1952)

MS Franca C (1952-1977) - MV Doulos - (1977-2010)

Doulos Phos – (2010 - ) now located permanently in Singapore

  

--MV Franca C--

“The Cruise Ship”

Brochures 1959 – 1969

 

 The very first “Atlantic Cruise Line” (Costa) Franca C 1959 -60 Caribbean cruise brochure

From the author’s private collection

This page shows just a number of a host of Linea C/Costa Cruises brochures from the author’s private collection. In addition there is a Linea C coat hanger that was so kindly given to me by Mr. Sven Benseler from the Doulos. It is one of only a few that has been found onboard. I trust that you will enjoy viewing these brochures. In addition I have included one menu with it superb cover, and you will discover that menus on the modern cruise ship, although good, hardly measures up with the variety that was on offer on this superb luxury Italian cruise ship that goes back to 1959. Franca C was the very first fully dedicated all first class year round cruise ship in the world, as well as being the first ever cruise ship to be based in Ft Lauderdale to operate West Indies/Caribbean Cruises on a US to US basis. Franca C set the standard for all cruise companies in the future, and she remains with us to this day, which is a testament to a great ship. May she be spared from the breakers in 2010 and become a unique floating museum 1. to great American ship building, as she was built at Newport News Ship Yards, 2. In honour of Linea C and OM International Ships a Christian Charity organisation who has owned he since 1977, for both have cared and looked after this fine old dame of the sea with great care and much love, especially in her latter years!

Cover of a Dinner menu dated February 28, 1960

 

You do not see variety like this even on the best cruise ships anymore

 

1960/1961 West Indies/South American brochure

As in each brochure, it includes the cruise back to Genoa – In 1961 it was a 21 night cruise, departing on May 8 

 

The 1961 -62 brochure

 

Inside the 1960/61 brochure

 

An English and Italian 1963 Mediterranean/European summer cruises brochure

 

Above & below: This general colour brochure with cabin plan was published in November 1963

It contains no itineraries 

 

The back cover of the November 1963 brochure - However, the funnel is obviously not Franca C’s

but a general publicity shot taken on one of Costa’s other ships

 

 

 

Above and Below: A colourful 1963-64 Brochure

From the author’s private collection

 

Note: Although Atlantic Cruise Line is still mentioned as general sales agents

Costa Line is by now clearly marked as being the ships owners

 

Another menu as printed in the 1963-64 brochure

 

1994 European summer brochure

 

 Above is a 1964 hand poster for Mediterranean Cruises from Venice

 

1964 / 1965 West Indies/South American brochure

 

1965 / 1966 West Indies/South American brochure

 

1967 / 1968 Caribbean brochure, this time sailing from San Juan

 

A page from the 1967 / 1968 brochure featuring the ships many facilities

 

The 1968 brochure above was released by National Airlines for Fly/Cruise & Stay packages using Franca C & the Jamaica Queen

 

 1968 Franca C cruise schedule

 

1969 West Indies/South American brochure – This was the final brochure before her 1970 refit

Note: After the 1967/68 season with San Juan departures she has returned to Miami as her homeport

 

The following brochures were released after her refit in 1970

 

A 1975 Costa Line Mediterranean Cruise brochure featuring their various ships including Franca C

 

 The 1977 Costa Line Brochure Mediterranean Cruise brochure featuring their various ships

This would be the last time Franca C would be included in any of their brochures!

 

A Few images from these 1960’s brochures

 

The Rapallo Restaurant and the mural on the far forward wall it remains to this day as can be seen below

 

This photograph was taken by the author in 1999, however, whilst my time aboard sailing along the coast of Australia

Be assured it is still there and I have taken new 2008 photographs. These can be seen on the “Doulos at Sea” pages

Photograph by & © copyright 1999 - Reuben Goossens

 

The Buffet with a mural that disappeared in 1970 and was 4replaced by a superb blue ceramic piece

See below …

 

This was photographed in 1999, but it has also gone except for one piece. Again see “Doulos at Sea”

Photograph by & © copyright 1999 - Reuben Goossens

 

A brochure view of the Portofino Bar

 

The stately Franca C funnel

At the 1970 refit the stove pipe atop would be removed and replaced with a much larger one

 

A view from a brochure of the ships hull and her name

 

Franca C this photo was taken from a 1975 brochure

 

 A fine view of the ships’ funnel, her lifeboats, and her aft decks. This photo hails from a 1975 brochure

 

An item of memorabilia from the Franca C

 

The coat hanger above and below is one of just a few found onboard the Doulos. My host Mr. Sven Benseler Manager of the ships media communications department was kind enough to give me this as a special gift and add it to my collection of memorabilia. I am so appreciative to him and I thank him for his thoughtfulness!

 

 

The last Franca C brochure ever to be produced!

 

Franca C is looking better than ever! Also we see her with the 1970 funnel extension

This is the cover of the March 1972 version

Above and below: The front & Back cover of the very last M/S Franca C brochure ever produced in February 1977. However, this same brochure was first published in March 1972 and in that edition she still showed her accommodations available on B Deck, which by the mid seventies were no longer available. The 1977 brochure B Deck was no longer showing. These brochures contained no itineraries as there were produced solely for promotional purposes. Images found in this production have been used on the Franca C pages.

At the conclusion of the 1977 summer Mediterranean cruise season MS Franca C was laid up and was sold in November to the German charity organisation OM Ships International. The cabin plan and contents can be seen on Cabin Plan Two 1970 - 1977, and Franca C the Cruise Ship page. Please note there is also an extensive brochure page covering her cruise history both in the Mediterranean and the Caribbean.

This is the back cover of the February 1977 version of the same (identical) brochure. The only difference is the missing B Deck

 

The end nears for a great luxury cruise ship, but history is about to be rewritten as she becomes the rather modest MV Doulos!

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Go to Franca C - Cabin Plan One - 1959 – 1970 & Cabin Plan Two 1970 – 1977

Or go to Franca C - Brochures1959 to 1977

Next Chapter 5 - A New Role for a Grand Old Lady of the Sea - MV Doulos - 1979

 

Return to the Author’s – MV Doulos “A Ship Like No Other” Main Index

PLEASE NOTE:

Doulos was decommissioned by OM Ships in December 2009 whilst she was in Singapore

Read my … MV Doulos Preservation Campaign page for details

on how my campaign saved her for the future to become the Doulos Phos.

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If you have enjoyed this feature and you feel you might have something of interest to add, be it a story or some photographs, I would appreciate hearing from you!

 

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Commenced in Passenger Shipping industry in May 1960

  

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Photographs on ssmaritime and associate pages are: 1. By the author. 2. From the author’s private collection. 3. As provided by Shipping Companies and private photographers or collectors. Credit is given to all contributors. However, there are photographs provided to me without details provided regarding the photographer concerned. I hereby invite if owners of these images would be so kind to make them-selves known to me, that due credit may be given. I know what it is like, I have seen a multitude of my own photographs on other sites, yet they either refuse to give me credit and even refuse to remove them, knowing full well that there is no legal comeback when it comes to the net. However, let us show the charlatans up and do the right thing at all times and give credit where credit is due! Note: I do not credit those who send me photos as they are not the owners of the photographs concerned, unless the image is part of their private collection.

 

Copyright: “MV Doulos - A Ship Like No Other” is owned, protected under the International © copyright laws and is the property of Reuben Goossens of ssmaritime.net. No part of this work including any of the images shown may be copied or reproduced by any means or reproduced by any format whatsoever, be it for private or commercial usage, without prior written permission from the author.

 

 

 

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