ssMaritime.net

A Vintage Liner Sails into the 21st Century

Reuben Goossens

 

MV Doulos

Ex SS Medina, SS Roma, MV Franca C

 

Chapter Four

 

--M/S Franca C--

Part One

“The Cruise Ship -1959 - 1970

 

M/S Franca C starts a new career as a cruise ship

From the author’s private collection

In 1959, Linea C withdrew her from the Atlantic trade and decided to once again rebuild and refit her, but this time they intended for her to become the world’s first ever year-round cruise ship. She was taken to the OARN Shipyards at Genoa, where she was transformed into a high quality, fully air-conditioned cruise ship. Franca C would not only be the companies first fully-dedicated cruise ship, but also the world’s only all first-class-only cruise ship!

Pre release cruise promo image of the M/S Franca C the cruise ship

From the author’s private collection

Most of the cabins would be twin bedded and would have a private bathroom with the majority having a bath, and the balance a shower. Passenger numbers were reduced to a maximum of 552 berths. Cabins were located on Lounge, Promenade, Upper, A and B decks. Both Lounge and Promenade Decks contained the superior accommodations. There were three two-berth cabins, and no inside cabins. All cabins were located aft of the Lounges or the Dining Room on Promenade Deck. Main Deck cabins were the same in size and style as those on the two upper decks, twin bedded rooms with a bath. However, there were many more two-berth and indoor cabins and rooms with a shower. Like on Lounge Deck, only on Main Deck could you walk (inside the ship) forward or aft of the ship. Cabins on A and B decks were located in sections and these were reached via the clearly marked, allocated stairwells.

Décor and furnishings were entrusted to Nino Zoncada who created a delightfully light but elegant ambience throughout the ship. The Restaurant and galleys were greatly enlarged and modernised and made ready for the one class role. The Ballroom was decorated with sculptures by Marcello Mascherini, and the room had tones of grey, violet and sky blue. Whilst in the Restaurant the main colours were royal blue, sky blue, with sky blue, grey and ochre in the cabins complemented with yellow velvet chairs. Located aft on Lido deck, with the removal of the aft “mainmast,” a new sculptured swimming pool had been installed into the aft hold, with a bar located just forward, together with a host of sporting facilities.

The yacht like Franca C refit was completed in July 1959 and now listed as 6,822 GRT, and she was ready to commence her first cruise in the Mediterranean and Black sea. But, at the conclusion of the European summer season a whole new venture awaited the Franca C!

Franca C the American Cruise Trend Setter!

Having already thought for some time about basing themselves in America, Linea C, Costa Cruises made a decisive move and set up the “Atlantic Cruise Line Inc” based in Miami to operate the ship as a General sales agent in the USA. She was marketed as: The New M/S Franca C “Happy-Go-Luxury Cruise to the West Indies” operated by “Atlantic Cruise Line Inc” Miami Florida – Operators. In advance Costa Cruises had made the decisive move to set up this Company in Miami to operate the ship, and it operated as their General sales agents in the USA.

 The very first “Atlantic Cruise Line” (Costa) Franca C 1959 -60 Caribbean cruise brochure

From the author’s private collection

Thus, after debuting in the Mediterranean, on November 7, 1959 Franca C departed Fort Lauderdale on Cruise 1, being a 4 night cruise to Haiti, which was followed up by a 3 night charter, then Cruise 2, a 14 night Caribbean cruise on November 14.

This proved to be a brilliant move! Costa Cruises became the first company to offer winter cruises, basing itself in Florida, to the American public to the Caribbean. Costa extended the season the next year offering 3 and 4 day cruises to the Bahamas and this “pioneer cruise ship” became a regular sight in Florida and the Caribbean for many years. In this way, Costa Lines contributed to the future of Port Lauderdale/Miami cruise industry now being one of the world largest cruise ports, but the little Franca C was the first cruise ships to call Ft Lauderdale home back in November 1959, being the very early days of cruising.

And here is another first. In 1968 the Franca C was the very first ship to ever offer a brand new package called the “Fly/Cruise” package for the Caribbean, this was a formula that also revolutionised the concept of the vacation. Now for the first time, passengers were offered an all-inclusive vacation which included their flights, a luxury all inclusive cruise, and a land package if they choose the latter.

A colourful 1963-64 Brochure

From the author’s private collection

  

 A menu as printed in the 1963-64 brochure

From the author’s private collection

Seasonally, Franca C would cross the Atlantic and base herself in Miami and undertake a series of cruises out of Miami. Franca C was one of the first international cruise ships to do this, to make Ft Lauderdale her home port. Today Miami and Ft Lauderdale has become the major cruise centre in the United States, with multiple daily departures of cruise ships up to and over 100,000 GRT. But she would return to the Mediterranean for the European summer as the brochure below clearly indicates.

In 1963 Franca C made a rare call to Newport USA, the very place where she had been built 49 years earlier. Whilst there, she received a much deserved coat of paint!

Franca C - Photo Album One

Please Note: All images of the Franca C on Album One & Two have been sourced from Franca C brochures some of which were (originally) provided by Sven Benseler onboard the Doulos. However, the author has since obtained his own copies, as well as others as seen on this page and the new “Franca C brochures” Page. Thus ALL images are owned and © Copyright 2008 by Reuben Goossens www.ssmaritime.net - These images may not to be copied by any media or format and used, be it for personal use or professional purpose without prior permission obtained from the author at info@ssmaritime.com.

 

A general colour Franca C brochure with cabin plan from November 1963 – Note the narrow stove pipe atop the funnel 

 

The San Remo Lounge/Ballroom was designed by Nino Zoncanda

The wall sculptures were made by famed artist Marcello Mascherini

 

The Portofino Lounge and Bar was located just aft the San Remo Lounge

This spacious room stretched from starboard to port. The Bar was on the starboard side

 

The Card and Games Room was located starboard aft of the Portofino Lounge

With the Writing Room located on the Port side

 

Gift and Duty Free Shop

 

This is a photo of the shop located far forward port side on Lounge deck

Taken from the 1959 brochure 

 

The Rapallo Restaurant

This mural was eventually removed and we have no record what happened to it after 1970

  

Lido Deck and Pool

 

Deck games – Horse racing a popular game!

 

The pool – Note the funnel had a narrow stove exhaust pipe, which would change to a new one in 1970.

 

A typical twin bedded cabin with a porthole

 

A fine night photograph of the Franca C

 

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Part Two

Franca C - “The Luxury Cruise Ship” - 1970 - 1977

The new 1970 Franca C ready to cruise on – Note the new funnel configuration

Franca C continued cruising until Costa decided to retain her in European waters in 1970. With the Franca C, already a good 56 years old, the company were thinking of letting the old girl go and sell her to be scrapped. Instead, they decided that she would operate a few luxury cruises during the summer of 1970, from Genoa to the Northern European Capitals, after which she would be taken to the ship yards of Cantieri del Tirreno in Genoa, were she was given her second brand new fiat diesel engines, a four stroke, 18-cylinder unit capable of 8,100 HP.

The point was, Franca C had become so popular, Costa decided to upgrade her even further, thus her interiors received new carpets throughout, including a host of other improvements. Cabins and public rooms were again refurbished for her new role as a luxury all first class cruise ship and cabins on the lower B deck were no longer in use. Additional features were the installation of a cinema booth in the main lounge and a small casino. Her bright new contemporary interiors featured modern art works and a host of fine Italian murals. Again, Franca C was also one of the few ships in the world to have private facilities in every cabin. She was simply a fine, boutique-style, fully air-conditioned cruise ship accommodating a small number of passengers in the ultimate of luxury and style of the day! Passengers would come from afar just to sail on this gracious old lady. Her style, service and cuisine had become renowned.

Franca C - Photo Album Two

The refurbished Rapallo Restaurant with new carpets and fine ceramics

The above circle ceramic mural feature is currently located on the entrance wall of the stairwell on MV Doulos

 

The large blue ceramic mural on the back wall was moved and is currently in storage, we believe in Germany

In 2008, MV Doulos still uses the 1970 Franca C carpets in the Dinning Room

 

A Buffet feast in the Rapallo Restaurant

 

During the refurbishment the Portofino Bar had been moved further aft and to the external wall of the ship on the starboard side.

 

 

Above and below: All cabins were upgraded, including adding new chairs

 

 

 

The spacious Lido Deck seen aft of the pool

 

A delightful stern view of the cruise ship Franca C during her latter cruising days

Photographer unknown

On February 4, 1971, Franca C departed Venice looking fresh as she commenced a series of 14 day cruises in the Mediterranean. In 1974 she returned across the Atlantic to operate out of La Guaira, offering a series of 3 and 4 night cruises to Aruba, Bonaire, Curacao and Margarita, returning thereafter to Europe. However, Costa Cruises had decided to lay up the Franca C at the conclusion of the 1977 Mediterranean cruise season. However, certain passengers on Franca C’s very last cruise would soon have a decisive effect on the ships future!

 

A photograph of the Lido/Sun Deck taken during her final cruise

Provided by Sven Benseler & used with permission

 

This photograph of the Lido/Sun Deck was taken when Franca C was about to be sold

Provided by Sven Benseler & used with permission

 

When Franca C was sold, the sculpture from the San Remo Lounge had been relocated to another

Costa ship, but it is currently located on the 114,500 GRT (ton) Costa Concordia, built in 2006

Author’s private collection

The author’s first experience with the Franca C was in Italy in 1971, the next time he saw her would be some twenty eight years later in Sydney Australia, but she had been renamed - MV Doulos – The story continues. The Index is located below the following item!

Franca C seen in the height of her cruising career at Dubrovnik

Taken from a slide – provided by Stephen Moore Australia

Go to Franca C - Brochures1959 to 1977

Also - Cabin Plan One - 1959 – 1970 & Cabin Plan Two 1970 – 1977

Or, return to the MV Doulos Main Index

Next Chapter 5 - A New Role for a Grand Old Lady of the Sea - MV Doulos - 1979

PLEASE NOTE:

MV Doulos has been decommissioned in December 2009

Read the …

“MV Doulos Campaign

Enter the Save the MV Doulos Campaign page

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Reuben Goossens commenced in Passenger Shipping industry in May 1960

  

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PLEASE NOTE: I receive hundreds of requests for Passenger/Crew Lists and Sailing Schedules. I hereby wish to advise that I am unable to assist due to time restrains and as most shipping companies have long gone these lists/schedules are no longer available. I regret to advise that any request for these will no longer be answered regardless of the circumstances presented!

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Please Note:

Photographs on ssMaritime and ssmaritime.net are: 1. By the author. 2. From the author’s private collection. 3. As provided by Shipping Companies and private photographers. Credit is given to all contributors. However, there are photographs provided to me without details provided regarding the photographer concerned. I hereby invite if owners of these images would be so kind to make them-selves known to me, that due credit may be given. I know what it is like, I have seem a multitude of my own photographs on other sites, yet they either refuse to give me credit and even refuse to remove them, knowing full well that there is no legal comeback when it comes to the net. However, let us show the charlatans up and do the right thing at all times and give credit where credit is due! Note: I do not credit those who send me photos as they are not the owners of the photographs concerned, unless the image is part of their private collection.

This notice covers all pages, although, we have done our best to ensure that all photographs are duly credited and that this notice is displaced on each page, that is, when a page is updated!

 

 

ssMaritime.net is © Copyright - 2010 Reuben Goossens - All Rights Reserved

 

Please Note: This work is owned, protected under the International © copyright laws and the property of Reuben Goossens of ssmaritime.net. No part of this work including any of the images shown may be copied, or reproduced by any means and reproduced by any format, be it for private or commercial usage, without prior written permission from the author. info@ssmaritime.com. 

 

 

 

 

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